Marketing

Marketing in non- network organizations Non-profit organization attempt to achieve both(prenominal) different objectives than profit. This does not mean that they atomic number 18 uninterested in income as they have to generate cash to survive. However their primary remnant is non economic, e.g. to provide education. Marketing is of growing importance to numerous non-profit organizations because of the lose it to generate funds in an increasingly war-ridden arena. plain organization who rely on government - sponsored grants admit to sight how their work is of benefit to society: they must pucker the need of their customers. Many non-profit organizations rely on membership fees or donations, which government agency that communication to individuals and organization is required, and they must be persuaded to amount or make a donation. This require marketing skills , which are cosmos increasingly applied. Characteristics of non-profit marketing : Edu cation versus meeting veritable need Some non-profit organizations see their role as not just now meeting current needs of their customers but also educating tem in new ideas and issues, cultural development and social awareness. It can be done in harmony with providing CE as an spare value of CE course. Multiple publics Most non-profit organization sacrifice heed several groups or publics.

The two broad groups are donors , who may be individuals, trust , companies and governmental bodies, and clients, who include audiences and beneficiaries. The need is to requite both donors and clients, compli cating marketing task. For example a confed! eracy railroad tie providing also the CE courses may be partly funded by the local authority and partly by other donors (individuals or companies) and partly by clients. To succeed entirely the groups must be satisfied. Measurement of advantage and conflicting objectives For profit oriented organizations success is measured ultimately on profitability. For non-profit organizations touchstone success is not so easy. In...If you want to get a full essay, stage it on our website: BestEssayCheap.com

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