Business Environment Analysis Of a Coca-Cola Compa

Business environment analysis of a Coca-Cola Company in Chinese market * Introduction Coca-Cola was born in 1886 and headquartered in Atlanta, U.S.; it is the leader and start in world salving drinkable sales, with nearly cd beverage brands, selling more than cc countries and beas. Coca-Cola opened its root branch in China in 1927 and hand overed to China in 1979. Coca-Cola regards Coca-Cola, Sprite, and Queer and so on as leading products blanket carbonated drinks, juice drinks, soft drinks, tea drinks and other major fields. Coca-Cola was selected as Chinas most touristed beverage for eight square years. * The Internal Environment * monetary position Since Coca-Cola Company returned to China 20 years ago, with world-renowned forethought advantages of large companies and combined with the characteristics of Chinese consumer market, coca-cola has been running play ripe pecuniary counseling system. Capital structure and the fiscal indicator s (such as return on sales, return on assets, return on average capital per share, profit margins, current ratio, firm ratio) are more reasonable. Coca-cola has established a strict financial management system to ensure the source of profits, and reasonable distribution. It besides has a strong short-run and long-term financing electrical capacity as well as broad channels.

The company has a professional financial management team, effective cost involve systems and appropriate cost accounting system. It has specific long-term and short-term detailed financial planning. Sound financial position creates ge nial financial environment for the Coca-Cola! Companys development. * Coca-Cola products and product lines Coca-cola now has built 29 bottling companies and 32 plants in China. The establishment of these broad product lines greatly reduces the companys transportation and distribution costs. Coca-Cola and these manufacturers have adopted the franchise system, which has greatly increased the size of...If you want to get a bounteous essay, order it on our website: BestEssayCheap.com

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